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Keap

CRM with automation and marketing for managing contacts and sales.

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Keap product preview

About Keap

Keap is a comprehensive CRM solution that combines contact management, sales pipeline tracking, and marketing automation in a single platform. The software enables users to organize customer data, visualize sales workflows, automate routine tasks like email follow-ups, and manage multi-step campaigns. While positioned as a general-purpose CRM for small and growing businesses, it offers capabilities relevant to real estate professionals and property investors who need to manage leads, nurture prospects, and automate client communications. Features include contact segmentation, pipeline customization, task automation, and reporting analytics to track performance and conversion metrics.

Features

  • Contact and lead management
  • Customizable sales pipelines
  • Email marketing automation
  • Task and workflow automation
  • Reporting and analytics
  • Multi-user collaboration
  • Integration capabilities
  • Mobile access

Use Cases

  1. Small business lead nurturing and follow-up automation

  2. E-commerce customer lifecycle management

  3. Service-based business client relationship management

  4. Real estate agent lead tracking and communication

  5. Coaches and consultants managing prospects and clients

  6. Sales team pipeline management and reporting

Pricing

Keap (Primary Plan)

$299/mo

Billed monthly. Starting at

Text Marketing Tier 1

$0/mo

Included with Keap subscription

500 messages, 100 minutes

Text Marketing Tier 2

$24/mo

Monthly

1,000 messages, 300 minutes

Text Marketing Tier 3

$39/mo

Monthly

2,500 messages, 500 minutes

Text Marketing Tier 4

$79/mo

Monthly

5,000 messages, 800 minutes

Text Marketing Tier 5

$139/mo

Monthly

10,000 messages, 1,000 minutes

Text Marketing Tier 6

$279/mo

Monthly

25,000 messages, 2,000 minutes

Source: Pricing page (Contact sales)

Frequently Asked Questions

  • What is Keap?

    Keap is a CRM platform that combines contact management, sales pipeline tracking, and marketing automation to help small and growing businesses manage customer relationships and automate sales processes.

  • How much does Keap cost?

    Keap's primary plan starts at $299 per month, with additional text marketing tiers available at various price points from $24 to $139 per month.

  • Does Keap offer a free trial?

    Yes, Keap offers a free trial so you can test the platform before committing to a paid plan.

  • What are Keap's main features?

    Keap includes contact and lead management, customizable sales pipelines, email marketing automation, task and workflow automation, reporting and analytics, and mobile access.

Additional Details

Integrations

  • Zapier
  • Quickbooks
  • Gmail
  • Outlook
  • Wordpress
  • Facebook
  • Paypal
  • Stripe

Platforms

  • Web
  • API

Reviews

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Last updated: Apr 19, 2026